Emotional Intelligence: Your Four Advisers

The communication between advisers forms the basis for emotional intelligence. We function on the basis of four advisers: Instinctual (brain stem) Emotional or heart (limbic system) Thinking or rational (neocortex) Intuitive (The brain structure for this adviser has not been successfully located yet) Our four advisers interact by informing each other; they may overshadow, dominate […]
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Effective Communication: The Four Most Common Errors in Taking the Reader’s Point of View

Making sure that you take your reader’s point of view is the starting point for communicating effectively. Here are the four most common errors that writers make when trying to think like their readers, along with how to spot those mistakes and how to correct them. I shouldn’t say this out loud but, as an editor, […]
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What You Can Learn from Clickbait

People who write clickbait, designed to trick you, are the worst. That doesn’t mean there isn’t something your can learn from clickbait — it is, after all, designed to get you to read something which is what you want. What can you learn from clickbait that won’t make you feel like a jerk in the morning? […]
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Helping Your Readers Find What They Want: The Only Four Things You Need to Know About Fonts

With these four rules you can ensure that your fonts do what matters: Help your readers find what they’re looking for in your document. Picking the right fonts for your documents doesn’t have to be like a wine tasting event. I know that discussing fonts can start to sound like a snob at a wine tasting […]
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To Jargon or Not To Jargon: When to Use Technical Vocabulary

Deciding on whether to use technical vocabulary in your document comes down to answering two questions: “Who’s reading your document?” and “What are you trying to accomplish with your document?” Here’s how to answer those two questions (plus: How to write a great definition). We’ve all tried to read documents that were so full of […]
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