Leveraging Scenarios (Why Apps Fail Before They Even Get Started)

The financial planning site/application Wesabe failed because they didn’t understand how to use scenarios effectively. You can avoid that mistake by realizing that UX scenarios are about life, not about optimizing the human/computer interface. Wesabe was a financial management website/application that didn’t succeed. Instead, it lost out to Mint (which, by the way, was eventually bought […]
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Ensuring Your Site Makes Sense to Your Users

There’s a simple four step process you can follow to make sure that your users can find their way to what they want in your site. How simple is it? Just let your users tell you how to organize your site’s pages. Ed Krol, author of “The Hitchhikers Guide to the Internet,” described the Internet as “a library where all […]
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Navigating User Interfaces: What Works for Disney World Can Work For You

You can learn a lot from how Disney World guides its visitors to the sights those visitors want to see. And, when it comes to finding your way around, Disney World is probably a lot more complicated than any website you’ll ever build. Visitors come to Disney World to see the “sights” (the rides, shows, […]
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Navigating User Interfaces: It’s Just Like How You Get to Your Hotel Room

If you want users to find the content/functionality in your website, then your user interface will have to guide users to the content they want. To do that effectively, you need to understand how people find their way to anywhere — and your last experience with checking into a hotel will tell you everything you […]
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Helping Your Users Find Your Site’s Content

If your users can’t find the content they want on your website, then it really doesn’t matter if you actually have that content. Here’s what you can learn from the craft of “wayfinding” about helping users find what they want. Architecture may not seem to have much to do with building user interfaces for a […]
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