Don’t be Afraid to be Creative

Being “creative” is an essential skill in most business environments. When I was an undergraduate engineering student, I learned about how to be creative. I didn’t learn it from classes, though; I learned it through the books by Edward de Bono. I will always be grateful to my friend Richard for introducing me to de […]
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Marketing: Four Steps in Communicating to Sell

There’s a simple four step process involved in convincing others to invest in you, your ideas, or your product. The major problem is that people get the steps in the wrong order…and skip the last step, which is critical. While I’ve written before about changing people’s minds, sometimes you want to go beyond that. Sometimes, […]
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