Leveraging Scenarios (Why Apps Fail Before They Even Get Started)

The financial planning site/application Wesabe failed because they didn’t understand how to use scenarios effectively. You can avoid that mistake by realizing that UX scenarios are about life, not about optimizing the human/computer interface. Wesabe was a financial management website/application that didn’t succeed. Instead, it lost out to Mint (which, by the way, was eventually bought […]
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Creating Genuinely Intuitive Designs: Feed Forward Design Patterns

You can create User Interfaces that your users will find intuitive…provided you look at the other electronic applications they’re using. Some things require no explanation. If you are this close to a crocodile you don’t move or, if you do, you back away sloooooowly. No signs or shouted instructions are necessary. An ideally “intuitive” User Interface […]
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Creating Intuitive User Interfaces: Understanding Mental Models

Your user probably doesn’t think about the problem the way you do. And, unless you take the time to find out how your users do think about the problem, you won’t have anything like an “intuitive” interface. Jared M. Spool defines “intuitive” as the gap between what knowledge the user has and what knowledge the application […]
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Creating Intuitive User Interfaces: Avoiding Affordances

Here’s a better way to think about how you can assemble a truly “intuitive” user interface. Listen, I’ve got some ink on my body but even I recognize that offering people free tattoos is going to lead to some regrettable decisions. In User eXperience design, we have a similar problem with the idea of “affordances”: […]
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Creating Intuitive User Interfaces: The Primacy of the Mental Model

“Intuitive” doesn’t have to be a buzzword. It can, instead, be a genuinely useful way of thinking about your UX design…provided you give “intuitive” a real meaning that begins with how your users think about their problems. The word “intuitive” gets tossed around a lot, but it’s often used without any real meaning.  Jef Raskin […]
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