How to Write Genuinely Useful Headings

The headings in your email or larger documents are probably more important to your readers than what you’re actually writing about. Fortunately, it’s easy to figure out both how to write genuinely useful headings and to know where to put them in your emails or documents. How you’ll use your time getting this right, though, depends […]
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Design Thinking: The New Paradigm for Building Applications

A confluence of business trends and development best practices is changing the way developers need to think about building applications. For want of a better term, the mindset that most software developers follow when building applications might be called ‘systems thinking’: Design a database that holds the data the company needs, design the software components […]
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The 4 Reasons People Resist Change

If you want to have your good idea implemented then you have to make changes. Unfortunately, as people, we don’t like change and will actively resist it. Here are the four reasons people resist change and what you can do about each of them. Implementing a new idea means change and, as we all know, change is […]
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The Two Fundamental Mistakes in Usability Testing

There are two mistakes that organizations make when doing usability testing. And once those mistakes are made, two things are certain: either end users won’t get an application they can actually use or, if they do, it will cost more and take longer. Organizations often make a fundamental mistake by thinking of usability testing as […]
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3 Parts of Rewriting for Excellence

Writing clearly and effectively is difficult — in fact, there’s no chance that you’ll get it right the first time….which is why you get to rewrite. Rewriting isn’t about fixing your mistakes, rewriting is about adding excellence. Here’s a three-part plan for doing rewriting right.My buddy Mal Stiefel once said he was never at a loss for words […]
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