Tag: Audience

Writing clearly and effectively is difficult — in fact, there’s no chance that you’ll get it right the first time….which is why you get to rewrite. Rewriting isn’t about fixing your mistakes, rewriting is about adding excellence. Here’s a three-part plan for doing rewriting right.My buddy Mal Stiefel once said he was never at a loss for words […]

Both influencing others and successful negotiation depend on figuring out who you’re talking to…and that’s not always obvious. In fact, sometimes you’ll be dealing with multiple audiences. Knowing who your audience is critical when you are trying to influence others and have no direct authority over them(there are lots of other things to consider, too, […]