Tag: business writing

Writing clearly and effectively is difficult — in fact, there’s no chance that you’ll get it right the first time….which is why you get to rewrite. Rewriting isn’t about fixing your mistakes, rewriting is about adding excellence. Here’s a three-part plan for doing rewriting right.My buddy Mal Stiefel once said he was never at a loss for words […]

Here are three lists showing the five (or six) essential skills for explaining technical information successfully. All of those lists leave out the most important skill though, as the love story of a couple at a museum demonstrates. Here are three stories that probably don’t seem to have much to do with communicating “complicated stuff” effectively but, I […]

Here are the four facts that describe how people actually read your business or technical document – and, based on those facts, the one tool you need to get your potential audience to actually read your document. Here’s a fact we don’t think about much: Unlike you, your readers haven’t read your document. As a result, […]

The picture is what people mean by “information overload:” crushed by incoming documents. But, unlike the person in the picture, in real life when people have too much information to deal with, they pick and choose what they’ll take the time to read. Most people won’t let themselves be buried and they’ll avoid that fate […]

Did you ever read a project document and immediately recognize that it was written by many different people? It can be easy to tell when we stick together different sections of our documents that were written by different authors. Sure would be nice if all of our project documents looked like they were written by […]