Leveraging Scenarios (Why Apps Fail Before They Even Get Started)

The financial planning site/application Wesabe failed because they didn’t understand how to use scenarios effectively. You can avoid that mistake by realizing that UX scenarios are about life, not about optimizing the human/computer interface. Wesabe was a financial management website/application that didn’t succeed. Instead, it lost out to Mint (which, by the way, was eventually bought […]
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