Negotiation Strategies & Why There are No Failed Negotiations

As the NFL demonstrates, a negotiation isn’t a failure if you don’t reach an agreement. A negotiation can be a failure only after you reach an agreement. Plus: What you need to know about the other party to reach a truly successful agreement. When you’re negotiating, it’s tempting to think that if you don’t reach an agreement […]
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Writing to Persuade: Three Kinds of Evidence You Need

You can learn a lot about being persuasive from two sources: The current state of American political parties and commercials for headache remedies. At the start of 2015, the president of the United States faces a difficult problem: He must deal with a legislature controlled by the opposing party. Obviously, since the president can veto […]
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Three Things to Recognize About Grammar for Effective Communication

Worrying about grammar when you’re writing will make you a worse rather than a better writer. That doesn’t mean grammar doesn’t matter…it just doesn’t matter the way you think it does. There seem to be a lot of people who believe that someone, somewhere wrote a specification for the English language…and that we do a […]
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Two Steps to Ensure Your Document is Read

Here are the four facts that describe how people actually read your business or technical document – and, based on those facts, the one tool you need to get your potential audience to actually read your document. Here’s a fact we don’t think about much: Unlike you, your readers haven’t read your document. As a result, […]
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Getting People to Read Your Document

The picture is what people mean by “information overload:” crushed by incoming documents. But, unlike the person in the picture, in real life when people have too much information to deal with, they pick and choose what they’ll take the time to read. Most people won’t let themselves be buried and they’ll avoid that fate […]
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