How to Gain Influence by Identifying Your Real Audiences

Both influencing others and successful negotiation depend on figuring out who you’re talking to…and that’s not always obvious. In fact, sometimes you’ll be dealing with multiple audiences. Knowing who your audience is critical when you are trying to influence others and have no direct authority over them(there are lots of other things to consider, too, […]
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Writing to Persuade: Three Kinds of Evidence You Need

You can learn a lot about being persuasive from two sources: The current state of American political parties and commercials for headache remedies. At the start of 2015, the president of the United States faces a difficult problem: He must deal with a legislature controlled by the opposing party. Obviously, since the president can veto […]
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The Stick, the Carrot and the Hug

Dealing with power is part of being a project manager.  Most days, I find myself facing a situation where power is being used or applied to shift, change or influence the outcome and the course of my project.  Sometimes the power is being used on a particular team member from a more senior project stakeholder […]
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