Who Should You Design For? Picking the Right Personas

There are far more users for your application than you can possibly design for.  Alan Cooper has some advice on how to pick the ones that will let you deliver the right UX for everyone. Most applications will have a wide variety of users. In UX design, we assume that we can group those users into groups […]
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The First One’s Free: Making Your UX Habit Forming

It’s unlikely that the user experience that you’ll craft will ever be ‘fun’ for your users. But, on the other hand, you can support making your application a habit…and that’s almost as good. Let’s face it: most of our applications aren’t fun or exciting or immersive. Users don’t long to work with our applications — they regard […]
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Ensuring Your Site Makes Sense to Your Users

There’s a simple four step process you can follow to make sure that your users can find their way to what they want in your site. How simple is it? Just let your users tell you how to organize your site’s pages. Ed Krol, author of “The Hitchhikers Guide to the Internet,” described the Internet as “a library where all […]
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Six Rules for Successful Usability Testing

You don’t need a usability lab, special software, or a horde of people to test your UI design. There are, however, six rules that you need to follow to get usable results. I recently worked on an application where, when users first saw it, they couldn’t find the “Add New Item” button. That was because, […]
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