Creating Intuitive User Interfaces: The Primacy of the Mental Model

“Intuitive” doesn’t have to be a buzzword. It can, instead, be a genuinely useful way of thinking about your UX design…provided you give “intuitive” a real meaning that begins with how your users think about their problems. The word “intuitive” gets tossed around a lot, but it’s often used without any real meaning.  Jef Raskin […]
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